- A retail apocalypse has officially descended on the US.
- Photographer Jesse Rieser's photo series "The Retail Apocalypse: The Changing Landscape of American Retail" explores America's rapid decline of brick-and-mortar stores.
- His strangely beautiful photos show abandoned shopping malls, stores, and parking lots.
- Business Insider spoke to Rieser about his series and how the retail industry continues to evolve.
Growing up in Springfield, Missouri, photographer Jesse Rieser was largely immersed in the American mall experience.
It partly inspired his photo project "The Retail Apocalypse: The Changing Landscape of American Retail."
The series explores the retail apocalypse in the US, the country's rapid decline of shopping malls as online retailers are increasingly gaining strides in the retail space.
Rieser's photos depict abandoned shopping malls, stores, and parking lots with deteriorated signs displaying the names of companies that are now struggling to keep afloat by catering to online-driven consumers.
Business Insider spoke to Rieser about his series. Take a look.
Living in the suburban Midwest, Rieser grew up with shopping and strip malls.

His own personal memories helped inform his photo series.

Going to the mall consisted of "hanging out at food courts and trying to talk to girls, and when that didn’t go so well, always kind of resorting back to the arcade," Rieser told Business Insider.

See the rest of the story at Business Insider
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