Google to demonetize climate misinformation videos on YouTube

In response to mounting pressure to address climate change misinformation on the world's largest video-sharing platform, YouTube, Google's parent company has announced that it will begin demonetizing content on the platform that promotes climate change denial beginning in the coming weeks.

Moreover, according to Mashable India, not only will Google demonetize the content, but it will also restrict the availability of monetisation tools to creators who upload videos that deny climate change.

As a result of the increase in the number of extreme weather events caused by climate change, the company's advertising policy has undergone significant changes.

As reported by the New York Times, scientists and activists are increasingly calling for more concrete action to combat climate change as well as widespread misinformation about the issue.

A growing number of our advertising and publisher partners have expressed concern about advertisements that run alongside or promote inaccurate claims about climate change in recent years, according to the company in a statement.

"Simply put, advertisers don't want their advertisements to appear next to this content. Furthermore, publishers and content creators do not want advertisements promoting these claims to appear on their pages or in their videos "According to Mashable India, which cited Google's statement.

As a result of the new guidelines, the company further stated that any "content that includes claims that climate change is a scam or a hoax, or which denies well-established scientific consensus proving the earth is warming up, or those that claim carbon emissions from human activities such as burning fossil fuels or producing meat do not contribute to climate change" will be demonetized.

Google already restricts the ability to monetize certain types of sensitive content on its platform, according to the company. Additionally, the tech giant announced that it will prohibit all types of content that contains false information about the COIVD-19 vaccines.

Google, on the other hand, has not stated whether it will remove the content from its platform in its entirety, as it did with vaccine-denial content.

In an article published by Mashable India, the company's new rules on climate change were drafted with input from authoritative sources and will apply to Google ads that are served as part of the YouTube Partner Program.

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