Simon Duffy was in Whole Foods in New York when he realised that men were underserved by the skincare industry.
"I went to Whole Foods to get a particular moisturiser for my girlfriend. It was a really cold wintery day in New York and so I thought, 'I'm going get some moisturiser too,' but there was just nothing there for men," he told Business Insider.
In 2005, he decided to launch his own skincare brand — Bulldog — with men in mind. It's now available in 26 countries around the world, and controls around 20% of the market share in the UK.
While his background was in business rather than dermatology, as a consumer himself, Duffy has since learned plenty about men's skincare routines — and has plenty of insights into the mistakes many men continue to make.
According to Bulldog's website, most men still aren't moisturising daily — but that's the least of their issues.
Scroll down to see the skincare mistakes you may be guilty of, and what you should be doing instead, according to Duffy.
SEE ALSO: 5 grooming products every guy should own, according to the cofounder of a major skincare brand
You don't cleanse and moisturise.
Cleansing and moisturising is the bread and butter of your skincare routine — if you don't think you have time to do both of these in the morning, you're wrong.
"I actually think you can do the whole thing in about a minute," Duffy says.
He adds that this stage is particularly important if you work in a city.
"The scientific community around skincare is increasingly finding that... city pollution is being shown to have quite a dramatic impact on how quickly we age," he says.
Duffy recommends cleansing and moisturising again in the evening if you're a city worker. "That will — over the course of a 40-year career in the city — pay back dividends."
You don't change your razor blades often enough.
"Men are shaving less but when they do shave I think men are tempted to stretch out how long they take between changing their razor blades," Duffy says.
He adds that nobody should be shaving with a cheap razor: "If you are going to shave, make sure you're using proper equipment."
Failure to change your blades regularly will result in blunt blades and an uncomfortable, hair-wrenching shave.
You don't wash your beard.
If you do grow out your beard, it's important to keep it clean and well-maintained.
"Beard's just get so dirty," Duffy says. "If you think about how much you're running your fingers through your beard throughout the day, anything you get on your fingers is going in your beard."
In 2015, a swab analysis conducted by ABC-affiliated station KOAT found that some beards had levels of bacteria" comparable to toilets."
To tackle this, Duffy advises using a proper beard shampoo whenever you wash the rest of your hair.
See the rest of the story at Business Insider
from Strategy https://ift.tt/2xEesFB
via IFTTT
No comments:
Post a Comment