Lego topped this year's ranking of the world's most powerful brands, according to a survey compiled by the business valuation consultancy Brand Finance.
Six of the top ten most valuable companies in the 500-strong ranking were technology companies. Google led the pack of most valuable companies, overtaking the 2016 leader Apple.
The survey ranks brands by their monetary value and also calculates the most "powerful" brands – companies whose financial value is most impacted by their branding.
10. McKinsey & Co
Brand strength: 92.7
Brand value: $4.3 billion
Brand value rank: 392
What happened: McKinsey's global network is home to 10,000 consultants, 2,000 researchers and 1,400 partners from a variety of backgrounds. Former McKinsey employees have gone on to lead a number companies with revenues in the billions, such Boeing, Vodafone, and Credit Suisse.
9. Johnson & Johnson
Brand strength: 90.1
Brand value: $9,1 billion
Brand value rank: 154
What happened: The CPG company agreed to buy the Swiss biotech firm Actelion for $30 billion at the end of 2016.
8. PricewaterhouseCoopers
Brand strength: 90.9
Brand value: $18.5 billion
Brand value rank: 66
What happened: The consulting firm has 21,000 employees across 64 offices in the world. In 2016, it expanded its activities into the burgeoning tech disciplines blockchain and virtual reality.
See the rest of the story at Business Insider
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