Facebook has announced that it has started adding commercials to the middle of videos published on the platform.
Facebook discussed in January that this move was on its way, but Recode reports that it’s now being tested on a small scale. The ads can appear once the video has been running for at least twenty seconds and must be spaced two minutes apart thereafter. Facebook provides publishers with a 55/45 split of the revenue generated, with the majority going to the publisher (the same split as YouTube offers its creators).
Meanwhile, Facebook is announced that it is rolling out the feature for live streams with the name “Ad Breaks”. This is available to any publisher with 2,000 or more followers who has streamed to 300 or more concurrent viewers in a recent video. In this instance, the live stream must have been rolling for four minutes before the ad can be inserted (at the tap of a button) and additional ad breaks must be spread 5 minutes apart.
Interestingly, Facebook confirmed that videos watched on TV using its recently announced set-top box app would not include the ads. If that app becomes particularly popular, though, I don’t see that lasting.
Let us know what you think of Facebook’s most recent moves in the comments.
Previous updates
Picture-in-picture mode, autoplay sound for videos, video apps for TV
February 14: With this new Facebook update, videos will now play sound by default, right in the News Feed. Of course, sound won’t be enabled in videos if your phone is on silent, so there’s nothing to worry about there. You can also switch this feature off if you’d like in the Settings menu of the Facebook app.
Facebook is also bringing a few other video enhancements to its mobile apps. In the Facebook for Android app, vertical videos will now play in a larger, upright format. This will certainly make vertical videos easier to watch on mobile devices. Further, Facebook is bringing picture-in-picture mode to its mobile apps: now when you’re watching a video on Facebook, you can minimize it and keep scrolling through your News Feed. The video will play in the corner of your screen, and you can even drag it around to any corner you’d like. Plus, Android users will be able to keep the video playing when you exit the Facebook app if you need to do something else on your phone.
Finally, Facebook is launching new video apps for the Apple TV, Amazon Fire TV and Samsung Smart TV. With these new apps, you’ll be able to watch videos shared by friends, by Pages you follow, recommended videos based on your interests, and even the top live videos from around the world.
New weather section
February 9: Although it may not be too easy to find, Facebook for Android is gaining a new weather section. You can now check up on the current weather conditions in your area, hourly weather details and a five-day forecast.
Combating fake news
February 1: Facebook has made some behind-the-scene changes designed in part to bring what it calls “authentic news” to the top of your feed. The update will add new signals to the News Feed that will figure out if a post is “authentic”, at least according to Facebook’s algorithms.
Slideshow coming to Android
January 26: A number of Android users have been reporting that Facebook is beginning to roll out the previously iOS-exclusive Slideshow feature to Android devices. In case you’re unfamiliar, Slideshow will turn your photos and videos into themed clips, similar to what the Assistant does in Google Photos.
Live Audio broadcasting
December 21: Facebook has brought its new Live Audio feature to its Android app, for those who want to live-stream events without using video. This new feature should be super helpful for those who want to tell a story on Facebook with only their words and the audio around them.
from Android Authority http://ift.tt/2hrQ67P
via IFTTT
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