At Bark & Co, it's all about the dogs.
Founded in 2012 by Carly Strife, Matt Meeker, and Henrik Werdelin, Bark & Co takes aim at the dog parent niche, building all-natural toys, producing dog-centric content, and planning events that, yes, you should bring your dog to. The ultimate goal? To become the "Disney for dogs."
Known for its flagship brand BarkBox, a subscription service that caters to dogs and their owners, Bark & Co now oversees three additional brands — ecommerce site BarkShop, media outlet BarkPost, and dog-friendly event service BarkLive — and has surpassed a $100 million revenue run rate.
The company secured $60 million in funding in May, adding to the $17 million raised previously, and expects to double its year-over-year revenue in 2016.
Business Insider recently toured the company's New York City headquarters to see how Bark & Co lives its brand, from massive piles of dog toys to sneaky canine treats to a regular rotation of furry coworkers. Check out what a day in the Bark & Co life is like below.
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Welcome to Bark & Co's headquarters in New York City's Chinatown, home to 102 of the company's 160 employees and their pups. The dog-centric brand fills two floors of the building with an open office layout that features rows of clean white desks, two kitchens, doggie play areas, and a secret room.
Noodle, a laid-back pug, and his owner, Jonathan Graziano, one of Bark & Co's Facebook Live hosts, served as two of our tour guides for the day. "I like some of my dog coworkers more than my human coworkers," Graziano joked.
Follow Noodle on Instagram @showmenoodz.
Banjo, another office regular, joined our tour. Though dogs roam around the office all day, employees abide by set "off-leash" hours and keep their pooches in sight the rest of the time to prevent the office from becoming a free-for-all.
Follow Banjo on Instagram @garlandharwood.
See the rest of the story at Business Insider
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